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The digital maturity & transformation study has been initiated in 2014 and is conducted on a yearly basis. The goal of the study is to assess the digital maturity across different industries in a structured and systematic way, provide a benchmarking, and allow companies to evaluate their status quo in the digital world as well … Continue reading Digital Maturity & Transformation Study
I have worked in different roles related to user experience design (such as information architect, user researcher, UX designer) for more than 7 years. As a senior UX designer I am leading the UX-track on small- and medium-sized projects (up to 5 team members). My projects are for example mobile websites and apps, eCommerce solutions, corporate … Continue reading User Experience Design
This project was conducted in collaboration with T-Systems Multimedia Solutions and it is a two-part study that looks behind the curtain of digitization in several companies. Using interviews and case study research we observed, how managers formulate a digital transformation strategy, what external influences are important, and how organizations go about their digital transformation. The study … Continue reading Study: Strategy in the digital age
Since 2014 I have been organizing the St.Gallen Mobile Business Forum together with my colleagues at the chair of Prof. Dr. Andrea Back. The forum is a one-day conference on business cases, best practices, and trends in mobile business. At the Mobile Business Forum we hosted speakers such as Gonzalo Tudela, Pekko Vähviläinen (“most quantified man of … Continue reading Mobile Business Forum
Here’s a list of publications on different topics that I worked on during my time at the University of St.Gallen. I am also passionate about giving presentations in order to share my experience and discuss them with others. Dissertation Berghaus, Sabine (2018): The Fuzzy Front End of Digital Transformation. Activities and Approaches for Initiating Organizational Change Strategies. Dissertation. … Continue reading Publications and presentations