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User Experience Design

I have worked in different roles related to user experience design (such as information architect, user researcher, UX designer) for more than 7 years. As a senior UX designer I am leading the UX-track on small- and medium-sized projects (up to 5 team members). My projects are for example mobile websites and apps, eCommerce solutions, corporate … Continue reading User Experience Design

Study: Strategy in the digital age

This project was conducted in collaboration with T-Systems Multimedia Solutions and it is a two-part study that looks behind the curtain of digitization in several companies. Using interviews and case study research we observed, how managers formulate a digital transformation strategy, what external influences are important, and how organizations go about their digital transformation. The study … Continue reading Study: Strategy in the digital age

Mobile Business & Smart IoT

Since 2019 I am a jury member of the Smart IoT & Mobile Business Awards. From 2014 to 2017 I have been organizing the St.Gallen Mobile Business Forum together with my colleagues at the chair of Prof. Dr. Andrea Back. The forum is a one-day conference on business cases, best practices, and trends in mobile business. … Continue reading Mobile Business & Smart IoT

Publications and presentations

Here’s a list of publications on different topics that I worked on during my time at the University of St.Gallen. I am also passionate about giving presentations in order to share my experience and discuss them with others. Dissertation Berghaus, Sabine (2018): The Fuzzy Front End of Digital Transformation. Activities and Approaches for Initiating Organizational Change Strategies. Dissertation. … Continue reading Publications and presentations