Digital Maturity & Transformation Study

The digital maturity & transformation study has been initiated in 2014 and is conducted on a yearly basis. The goal of the study is to assess the digital maturity across different industries in a structured and systematic way, provide a benchmarking, and allow companies to evaluate their status quo in the digital world as well as comparing themselves with their direct competitors.

The digital maturity check was developed at the chair of Prof. Dr. Andrea Back (University of St.Gallen) together with Crosswalk AG. The tool has been designed in close collaboration with an expert group that consists of multiple practitioners. The survey assesses the digital maturity score using a criteria catalogue with 64 questions. The nine dimensions of the digital maturity model serve as basis for the survey.

More information (German only):

The Digital Maturity Model


The nine dimensions of the digital maturity model cover all important aspects of the organization that are affected by digital transformation. For each dimension a set of indicators (in total: 64) describes best practices. This questionnaire can be used within organizations to facilitate internal discussion and kick-start the transformation process.

The English version of the questionnaire can be downloaded here.

Current study report


The study report (only available in German) contains the results of the survey that was conducted in 2016/2017. The results are based on data from 662 participants from different industries. The report can be downloaded here.

Case study – Die Post CH:

The Swiss Post has worked with the digital maturity model to initiate and manage their digital transformation. Learn more about their activities and how they tackled their transformation on their website.