https://youtu.be/150JBae2XtA?si=n71rLQvdTveriq_n We tend to think that the idea of design systems and reusing components is native to digital spaces relying on code components. This is not true and there is a lot that digital designers can learn from architects (see one of my blog posts from over 10 years ago). In 1978 architect Christopher Alexander … Continue reading Learning from architecture
Reading list 09/2025
Here are a couple of articles that I currently have in my "to read" list (aka open tab in my browser). Maybe they are also interesting for you. Heavily inspired by Gerald Hensel's fantastic substack davaidavai. Interfacecafe: A reading list for individualized and adaptive design. A collection of some classic articles (Vannevar Bush, here we … Continue reading Reading list 09/2025
Lenses for thinking
Nowadays it's easy to prompt an AI to generate endless variations to approach a new topic of come up with (what seems like) new ideas. A tool to prompt my own thoughts and help me to think about a topic in new ways are - what I would call "lenses" (as a German I always … Continue reading Lenses for thinking
“You sound like ChatGPT”
As of lately, this is a sentence that comes to my mind very frequently - whether it's reading essays, mails, articles, or even hearing people (real people may I add, at least I'm pretty sure of that) speak in calls. This article by Sara Parker in The Verge may have an explanation for this phenomenon. … Continue reading “You sound like ChatGPT”
UXcamp Europe 2025
👏 It's UXcamp Europe time and as always it was a blast 👏 !🚀 A weekend full of positive energy: unexpected meetings with long-time friends, an impromptu Stiftung Universität Hildesheim alumni reunion, seeing so many familiar faces and getting to know new ones, holding my session on user journey management, learning about UX methods, applications, … Continue reading UXcamp Europe 2025
Building a UX community
When I joined Siemens a couple of years ago the UX community was more siloed. This week we came together for our annual internal UX event and it was a good time to observe the change that happened over the last years and reflect on the impact it made in the company. One driving factor … Continue reading Building a UX community
ECC Forum 2025 in Essen
My first time in Essen to speak at the ECC Forum on how we are scaling UX activities at Siemens. I found the ECC Forum a great event: very familiar and welcoming atmosphere, yet highly insightful and original contents on trends and relevant topics in the B2C and B2B e-commerce world. Thank you to Sapient … Continue reading ECC Forum 2025 in Essen
Confidence – Digital Flaneur 01/2025
I've been toying with the idea of blogging again for some time now. Primarily because I realize how much I consume media content in various formats (podcasts, YouTube videos, blog articles, newspaper texts) and how little I formulate my own thoughts, or even create the space in my head to spin out a brief flash … Continue reading Confidence – Digital Flaneur 01/2025
Siemens’ journey in scaling UX – at Allianz Community of Practice event
It was a pleasure to be invited as a speaker to Allianz's exclusive internal UX Community of Practice event. Siemens and Allianz operate in very different industries, yet they share an exciting and challenging landscape for UX designers to work on:💡 Designing and communicating complex digital offerings and services🚀 Pioneering UX in a large organization … Continue reading Siemens’ journey in scaling UX – at Allianz Community of Practice event
UX leadership coaching with Jesse James Garrett
"Designers are non-empathic snobs and product people just managers without expertise." Leading UX activities and advancing UX practices in a larger organization (like Siemens) certainly has its challenges.Therefore, I was extremely grateful about the opportunity to closely work with Jesse James Garrett, one of the key thought leaders in the UX field, to shape my … Continue reading UX leadership coaching with Jesse James Garrett
Sabine Berghaus 