Make it a better digital world!

How can you use digital technologies in an innovative way to create a competitive advantage? How are digital solutions designed in a user-friendly way to make them  more successful? How to navigate through the “fuzzy front-end” of digital innovation and transformation?

I am a researcher in business innovation and digital transformation strategies at the University of St.Gallen and I am experienced in user research, information architecture, and user experience design. I am passionate about understanding both user needs and underlying business models, making complex processes easier, and designing the impact of digital technologies on the organization.

Say hello: