Here are a couple of articles that I currently have in my “to read” list (aka open tab in my browser). Maybe they are also interesting for you. Heavily inspired by Gerald Hensel’s fantastic substack davaidavai.

• Interfacecafe: A reading list for individualized and adaptive design. A collection of some classic articles (Vannevar Bush, here we go) that contain the key ideas behind interfaces that adapt to the users’ context.
• Helge Tennø: Altitude and why it’s important Introducing the idea of “altitude” in the context of team collaboration in an organizational context.
• Casandra Campbell: The psychology-backed formula for landing pages that actually convert In a B2B context, decision-making works quite differently than in B2C e-commerce, yet landing pages are not always related to a purchase decision, but should introduce and engage the user in whatever service you are offering.
• NY Times “From Airbnb to America’s “Chief Design Officer” Much has been discussed about Joe Gebbia’s nomination to chief design officer. Trump’s statement of “making government services more usable and more beautiful” exposes a limited understanding of design. Also, first closing down the 18f digital services agency and then establishing a Chief Design Officer makes this look like a token nomination.
• Therese Fessenden (NN/g): User-Ecosystem Thinking: An Anthropologic Approach to Design I’m gravitating more and more towards articles that argue for a more systemic perspective on design and the notion of understanding the different ecosystems interacting with a service resonates with me a lot.
• Takuma Kakehi (UX Collective): Take your pleasure seriously – why joy sustains serious work. In my daily job as a designer, I work with complex, industrial, B2B applications and topics like aesthetics, delight, even ease of use play a smaller role and are often disregarded in discussions with engineers. This article builds a good argumentation on why beauty, delight, and playfulness matter even in “serious” contexts. Particularly I like the reference section with studies from NASA (Task load index from 1988) and Hitachi (ATM study from 1995).