Mobile Business Forum 2014

Yesterday we hosted the St.Gallen Mobile Business Forum for the third time and it was a great event. My personal highlight were the many conversations I had with our clients and others interested in the topic. It was extremely inspiring and I hope the participants also had a good time.

It all started on Tuesday night with a pre-conference workshop held by Pitcher. Afterward we brought in three Appenzeller Talerschwinger and had a competition with a mobile “Talerschwingen” app (i have absolutely no clue how to translate that. Basically you roll a coin in a big bowl. Or you watch this video – although it’s in Swiss German).


The conference day started with they keynote presentation on Third Generation Enterprise Mobility held by my colleagues Andrea Back and Christian Ruf. I will share the slidedeck as soon as we have uploaded it on slideshare. Other keynotes were presented by Dr. Thomas Schwetje on Mobile Marketing and Stefan Denk on Mobile Strategy. We tried to keep the conference format interactive and mix keynote presentations with panel discussions and interactive workshop sessions. I think this works pretty well, although we surely can continuously improve the format.



I have to admit that for me it was hard to write about the content of the Forum here, since I was constantly busy with timekeeping, briefings of speakers, moderation, setting up technology, carrying things, etc. But you might want to check out the conversations on the Twitter feed or other social media (Hashtag #mbforum14). The St.Galler Tagblatt has already published a first article on the Forum and a video and more articles will come up soon.


For me particularly it was the first time that I was co-organizing such a big event. With a core team of only four people I think we did pretty well in setting up an interesting and diverse program, get partners on board who contributed greatly to the event and do everything that keeps around 90 participants happy during the day. And without delay we are starting to look into the feedback we received, get our ideas on paper and start thinking about the Mobile Business Forum 2015. If you have any ideas and feedback what you’d love to experience at a conference like this, I’d be really interested in hearing your thoughts.

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