Keynote Mobile Business Forum 2015

My supervisor Andrea Back and I have been giving the keynote for this year’s Mobile Business Forum. We took our results from the Digital Transformation Report 2015 and tried to put them in a new context and pose some new questions, that our report does not contain so far. You can find the slidedeck (in German) on slideshare:

The title of the presentation “Digital Transformation, Mobile Business & Banjos” was inspired by the latest transformation of Mumford & Sons. For their new album they got rid of all acoustic instruments, including their characteristic banjos. Since I don’t like taking one company as “best practice”, I thought that is a great example for a “digital transformation” that does not stem from the corporate world.

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